Big things are happening at Starbucks

I have been thinking about writing about Starbuck's "My Starbucks Rewards" program for a long time but never got around to writing it...now is the time. With the many new changes at Starbucks, I'm going to put together a series of posts on this topic (please check back soon or subscribe to this blog or follow me on Twitter).

Here is a list of posts I'm working on, and hope to have out in the next week or two:

• How come no one I know is a member of the "My Starbucks Rewards" program?
• Are you a member of "My Starbucks Rewards" program? You should be! (Posted 1/31/11)
• History of the "My Starbucks Rewards" program
• Does Starbucks even need a loyalty program?
• Starbucks' iPhone app integration into their Loyalty Program
• Starbucks launches 3 new products/features (iPhone Payments, super big Trenta, new logo)
• What is the business driver behind Starbucks' logo change? - Posted 1/29/11
• Replacing the Card with the App
• Taking the App to the next stage, my predictions of the future

Thank you for checking in, more to come shortly